Kallo Breadsticks Packaging

I love the bold cheerful mustard colour used here, it seems to enable the white used for the brand name to clearly stand out. And of course the simple idea of using the breadsticks to resemble trees is executed very effectively.

The repetition of the birds, (one within the Kallo logo, and the other in the top of the tree) different in design and in the direction they are facing gives greater emphasis back to the brand logo.